How it all began…
Many years ago, there was a couple, whose feet were always cold….
Realising they were not alone, this daring couple decided to bring gorgeously fanciful socks to Aussies, looking to pimp their toes with cosy, colourful, warming goodness that would surprise and delight!
So in 1987, with a background in design and advertising, Rosemary and Paul established a 10m square store on the busy Wynyard concourse in Sydney, called the Sock Shop. They stocked the little store with bright, cheerful socks that were not too small, not too tight… but juuuuust right!
So popular were Rosemary’s uniquely designed and hand screen-printed socks, they quite literally walked out the door! Soon Sock Shop locations in Bondi Junction and Merrylands opened to meet the demands of an adoring public.
The printed socks of the early days soon gave way to knitted designs and the infamous 'Bobby Dazzler' sock was born! With its rainbow stripes and black top band, heel and toe, the ‘Bobby Dazzler’ would become an icon of the brand and a family favourite!
With chilly toes in Melbourne just waiting to be warmed, the first Sock Shop opened in Howey Place in 1991. Other Melbourne locations followed, along with stores in Canberra and Brisbane as sockaholics all over the nation developed a taste for unique and surprising sock wear.
Today, two stores continue the fanciful foot revolution started by Rosemary and Paul. Our flagship stores in Toorak and at the Southern Cross Station, continue to stock the iconic ‘Bobby Dazzler’ rainbow sock, along with an ever-changing collection of socks, hosiery and seasonal accessories.
So now you know us, we’d love to get to know you! If you’re a sockaholic and love socks as much as we do, come and say hello to Eva, Terri, Alex and Cathy in-store. Like us on Facebook, Pinterest and Twitter and share your favourite sock stories with us!